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<rss version="2.0"><channel><title>IMPERA 360 blog</title><link>https://impera360.com/en/blog/</link><description>Practical guides on marketing, web, AI and SEO for companies.</description><language>en</language><item><title>WooCommerce, Shopify or custom development: how to choose your online shop platform</title><link>https://impera360.com/en/blog/woocommerce-shopify-or-custom/</link><guid>https://impera360.com/en/blog/woocommerce-shopify-or-custom/</guid><pubDate>Thu, 12 Nov 2026 09:00:00 +0100</pubDate><category>Ecommerce</category><description>A practical comparison of WooCommerce, Shopify and custom builds: costs, flexibility, maintenance and which kind of business each suits.</description></item><item><title>Corporate website launch checklist: what to review before going live</title><link>https://impera360.com/en/blog/website-launch-checklist/</link><guid>https://impera360.com/en/blog/website-launch-checklist/</guid><pubDate>Thu, 12 Nov 2026 09:00:00 +0100</pubDate><category>Web</category><description>A checklist before publishing a new website: content, SEO, speed, security, legal and measurement. Avoid the most common oversights.</description></item><item><title>12 tasks your company can automate today with AI and no-code tools</title><link>https://impera360.com/en/blog/tasks-you-can-automate-with-ai/</link><guid>https://impera360.com/en/blog/tasks-you-can-automate-with-ai/</guid><pubDate>Thu, 12 Nov 2026 09:00:00 +0100</pubDate><category>AI and automation</category><description>Concrete examples of repetitive processes that can be automated with artificial intelligence: invoices, email, reports, customer support and more.</description></item><item><title>SEO audit step by step: a checklist to review your website</title><link>https://impera360.com/en/blog/seo-audit-step-by-step/</link><guid>https://impera360.com/en/blog/seo-audit-step-by-step/</guid><pubDate>Thu, 12 Nov 2026 09:00:00 +0100</pubDate><category>SEO</category><description>A practical guide to auditing your website’s SEO: crawling, indexing, content, speed and links, with a checklist you can follow yourself.</description></item><item><title>A sales funnel for service businesses: from ad to accepted quote</title><link>https://impera360.com/en/blog/sales-funnel-service-businesses/</link><guid>https://impera360.com/en/blog/sales-funnel-service-businesses/</guid><pubDate>Thu, 12 Nov 2026 09:00:00 +0100</pubDate><category>Advertising</category><description>How to design a simple funnel for service companies: acquisition, landing page, follow-up and closing, with the metrics for each stage.</description></item><item><title>How to recover abandoned carts: email, retargeting and checkout improvements</title><link>https://impera360.com/en/blog/recover-abandoned-carts/</link><guid>https://impera360.com/en/blog/recover-abandoned-carts/</guid><pubDate>Thu, 12 Nov 2026 09:00:00 +0100</pubDate><category>Ecommerce</category><description>Practical strategies to reduce cart abandonment in an online shop: causes, recovery emails, retargeting and simplifying checkout.</description></item><item><title>Meta Conversions API: what it is and why you should use it</title><link>https://impera360.com/en/blog/meta-conversions-api-explained/</link><guid>https://impera360.com/en/blog/meta-conversions-api-explained/</guid><pubDate>Thu, 12 Nov 2026 09:00:00 +0100</pubDate><category>Advertising</category><description>How Meta’s Conversions API works, what problems it solves compared with the pixel and how to implement it while respecting consent.</description></item><item><title>How to measure the return on your Google and Meta advertising (CAC, ROAS and conversions)</title><link>https://impera360.com/en/blog/measure-advertising-roi-google-meta/</link><guid>https://impera360.com/en/blog/measure-advertising-roi-google-meta/</guid><pubDate>Thu, 12 Nov 2026 09:00:00 +0100</pubDate><category>Advertising</category><description>Which metrics really matter in online advertising, how to set up conversions and how to tell whether a campaign is profitable.</description></item><item><title>Location pages: how to rank a local business without duplicating content</title><link>https://impera360.com/en/blog/location-pages-local-seo-no-duplicates/</link><guid>https://impera360.com/en/blog/location-pages-local-seo-no-duplicates/</guid><pubDate>Thu, 12 Nov 2026 09:00:00 +0100</pubDate><category>SEO</category><description>How to create pages by city, neighbourhood or service that really rank: original content, real data and good structure, without falling into cloned content.</description></item><item><title>How to internationalise your website: languages, hreflang and structure to rank in several countries</title><link>https://impera360.com/en/blog/international-website-hreflang-languages/</link><guid>https://impera360.com/en/blog/international-website-hreflang-languages/</guid><pubDate>Thu, 12 Nov 2026 09:00:00 +0100</pubDate><category>SEO</category><description>How to prepare a website for several countries and languages: URL structure, hreflang tags, adapted translation and common mistakes in international SEO.</description></item><item><title>Google Consent Mode v2: what it is and how to apply it on your website</title><link>https://impera360.com/en/blog/google-consent-mode-v2-guide/</link><guid>https://impera360.com/en/blog/google-consent-mode-v2-guide/</guid><pubDate>Thu, 12 Nov 2026 09:00:00 +0100</pubDate><category>Legal and privacy</category><description>A guide to Consent Mode v2: the four consent parameters, how it connects with your cookie banner and what changes in your measurement.</description></item><item><title>GDPR and your contact form: what to include to comply with the regulation</title><link>https://impera360.com/en/blog/gdpr-website-contact-form/</link><guid>https://impera360.com/en/blog/gdpr-website-contact-form/</guid><pubDate>Thu, 12 Nov 2026 09:00:00 +0100</pubDate><category>Legal and privacy</category><description>What a contact form must have to comply with GDPR: information to the user, legal basis, consent, retention and rights.</description></item><item><title>Ecommerce SEO: how to structure categories, product pages and landing pages</title><link>https://impera360.com/en/blog/ecommerce-seo-categories-product-pages-landings/</link><guid>https://impera360.com/en/blog/ecommerce-seo-categories-product-pages-landings/</guid><pubDate>Thu, 12 Nov 2026 09:00:00 +0100</pubDate><category>Ecommerce</category><description>A guide to ranking an online shop: architecture, categories, product pages, filters and content that attracts qualified traffic.</description></item><item><title>Core Web Vitals: a practical guide to making your website load fast (LCP, INP and CLS)</title><link>https://impera360.com/en/blog/core-web-vitals-practical-guide/</link><guid>https://impera360.com/en/blog/core-web-vitals-practical-guide/</guid><pubDate>Thu, 12 Nov 2026 09:00:00 +0100</pubDate><category>Web</category><description>What Core Web Vitals are, which values are considered good and how to improve loading, interactivity and visual stability on your website.</description></item><item><title>How to build an AI assistant for your company without compromising your data security</title><link>https://impera360.com/en/blog/company-ai-assistant-data-security/</link><guid>https://impera360.com/en/blog/company-ai-assistant-data-security/</guid><pubDate>Thu, 12 Nov 2026 09:00:00 +0100</pubDate><category>AI and automation</category><description>What to consider when connecting an artificial intelligence assistant to your company’s systems: access, permissions, logging and privacy.</description></item><item><title>8 common mistakes when launching Meta Ads campaigns (and how to avoid them)</title><link>https://impera360.com/en/blog/common-meta-ads-mistakes/</link><guid>https://impera360.com/en/blog/common-meta-ads-mistakes/</guid><pubDate>Thu, 12 Nov 2026 09:00:00 +0100</pubDate><category>Advertising</category><description>Frequent mistakes in Facebook and Instagram campaigns: measurement, objectives, audiences, creatives and website. With tips to fix them.</description></item></channel></rss>