WEB DEVELOPMENT AND LOCAL SEO
Ventanas Benpau: from an outdated website to a system that generates quotes
Benpau manufactures and installs aluminium and PVC windows in Madrid. It had an old website with plenty of area-based traffic but no modern way to request quotes, and its team lost time on every request.
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30+landing pages by service and area
Configuratoronline window configurator
Portalcustomer and team portals
Google Adslocal, with a controlled budget
The challenge
- An old website that already ranked for areas and could not be lost.
- Requesting a quote was slow for the customer and for the office.
- No tool to follow quotes and orders.
- Advertising without real measurement.
What we did
- A new, fast, mobile-friendly website that kept the URLs already bringing traffic and redirected the rest.
- An online window configurator where customers enter measurements and options.
- A customer portal to view quotes and a team portal to manage them.
- Automatic routing of requests by area (Madrid and Boadilla).
- Landing pages by service and area with unique content.
- A first-contact chatbot.
- A local Google Ads campaign with segmented keywords and a controlled budget.
Results
- Structured quote requests routed to the right office.
- Less manual work on every quote.
- The historical ranking was preserved during the migration.
What we learned
A website migration does not start with design: it starts by knowing which pages already bring customers and protecting them.
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