FAQ
Clear answers to the most common questions
Short, direct guides on digital marketing, websites, apps, SEO, advertising, software and artificial intelligence for companies.
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Agency
What is a 360° marketing and technology agency?
A 360° agency is a single team covering strategy, marketing, design, web and app development, software and automation, instead of splitting each task among several suppliers.
Read the full answer →How do I choose a digital marketing agency?
Choose an agency that measures business results, explains its method clearly, shows real case studies with data, does not promise rankings or guaranteed sales, and leaves you owning your accounts and website.
Read the full answer →Web development
How much does a website for a company cost?
A professional corporate website typically costs between 1,500 and 6,000 €, and an online shop between 3,000 and 15,000 € or more. The final price depends on design, functionality and integration with other systems.
Read the full answer →Apps
How much does it cost to develop a mobile app?
A simple app usually starts at around 8,000–15,000 €, and an app with user accounts, payments and integrations can exceed 30,000 €. It is best to start with a useful first version and grow with usage data.
Read the full answer →SEO
How long does SEO take to deliver results?
SEO usually shows its first movements within 2–3 months and consistent results between 4 and 8 months. It depends on competition, the age of the site and the quality of the work.
Read the full answer →What is international SEO and how do I rank a website in several countries?
International SEO prepares a website to rank in several countries and languages: a structure by language or country, hreflang tags, content adapted to each market and local links.
Read the full answer →How do I appear in the answers of ChatGPT, Perplexity and other AI assistants?
For AI assistants to cite your company you need clear question-and-answer content, structured data, a crawlable website, presence in trusted directories and mentions on other sites.
Read the full answer →Advertising
Is Google Ads or Meta Ads better for my business?
Google Ads captures people who are already searching for what you sell; Meta Ads (Facebook and Instagram) creates interest among people who do not know you yet. Service businesses usually start with Google; online shops combine both with retargeting.
Read the full answer →How much should I invest in online advertising each month?
To get useful data, a small business usually starts with a few hundred euros a month in media, plus management. What matters is that it allows you to learn, measure and scale what works.
Read the full answer →AI
What is AI automation and what can it do for my company?
AI automation uses artificial intelligence tools so repetitive tasks (reading documents, answering queries, generating reports, updating systems) run on their own or with very little supervision, freeing up your team’s hours.
Read the full answer →Marketing
How can I get customers online for my business?
To get customers online you need a clear website that converts, visibility on Google (SEO and ads), a presence on the networks where your audience is, and a system to reply and follow up on every contact.
Read the full answer →Software
What is the difference between an ERP and a CRM and which one does my company need?
An ERP manages internal operations (purchasing, stock, invoicing, accounting); a CRM manages customer relationships and sales opportunities. Many companies need both, or a custom one if standard options do not fit.
Read the full answer →Ecommerce
Is it better to sell in my own online shop or on a marketplace like Amazon?
A marketplace gives instant traffic in exchange for commissions and dependence; your own shop costs more to build but gives you control over brand, margins and customer data. The usual answer is to combine both.
Read the full answer →Legal
What do I need to comply with GDPR and cookie rules on my website?
You need to say who you are and what data you collect (legal notice and privacy policy), ask for consent before activating non-essential cookies and let people reject them as easily as accept them.
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