WEB DEVELOPMENT AND MARKETING
La Family Shop: an international online shop selling from Spain, Italy and the USA
La Family Shop lets families living abroad buy food and goods for their loved ones in Cuba. It is a complex operation: several countries of purchase, delivery by province, external suppliers and customers who demand trust.
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4.9/567 customer reviews on Google
12SEO landing pages by province
5landing pages by country of origin
iOS + Androidown apps
Meta + Googlemeasured campaigns
The challenge
- A large catalogue connected to suppliers, with changing prices and stock.
- Delivery by province with different rules depending on the product’s origin.
- International payments and a purchase process that could not fail.
- Low Google visibility and advertising without reliable measurement.
- Privacy and cookie compliance in three countries.
What we did
- A shop on its own server with a CDN, optimised for mobile and with backups.
- Supplier synchronisation: catalogue, prices, stock and orders, with alerts if something fails.
- Business rules by province that prevent mixing products from different origins in one order.
- 12 SEO landing pages by province and 5 by country of origin.
- Mobile apps for iOS and Android.
- Meta Ads campaigns (acquisition, retargeting, Black Week and Christmas) with pixel and Conversions API.
- An in-house cookie consent system with Consent Mode and a consent log.
- Automatic email alerts for payment failures or stuck orders.
Results
- Real measurement of every campaign: which ad each visit, cart and purchase comes from.
- More reliable order operations, with failures detected in minutes, not days.
- An SEO structure ready to grow by province and country.
What we learned
In ecommerce, advertising is only one part: speed, payment and trust decide whether a click ends in a purchase. That is why we audit the site and the funnel before spending more on ads.
What the shop’s customers say
Public customer reviews of La Family Shop on its Google profile, reproduced as written (in Spanish). They reflect the shop’s purchase and delivery experience; they are not reviews of IMPERA 360.
«Sin duda, son productos de calidad. Son de confianza y garantizan las entregas en un tiempo súper rápido. Muy satisfecho y los recomiendo 100 x100.»«Excelente servicio y calidad. Un trato amable y cordial. Los repartidores son muy amables y revisan cada producto junto a nosotros los clientes. Sin contar que los pedidos casi siempre me los entregan en menos de 24 horas.»«Muy buen servicio, todo a tiempo y sin ningún problema, agradecida. Y recomendado.»Want results like these?
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