Digital marketing and advertising
Digital marketing agency: Google Ads and Meta Ads management
We manage your advertising on Google and Meta (Facebook and Instagram) with one simple rule: every euro must be measurable. We set up tracking before launching, optimise with data and show you which campaigns bring customers and which do not.
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Who it is for
- Online shops that want to sell more with a controlled budget.
- Local and service businesses that need quote requests.
- Companies that already advertise but do not know if it pays off.
What is included
- Google Ads search campaigns driven by buying intent.
- Meta Ads (Facebook and Instagram) campaigns: acquisition, retargeting and catalogue.
- Complete tracking: pixel, Conversions API, GA4 and purchase or form events.
- Landing pages built to convert.
- Email marketing and automations to recover carts and re-engage customers.
- Clear periodic report: spend, results, learnings and next steps.
Results we aim for
- You know which ad generates each sale or lead.
- Budget spent where it works, not spread blindly.
- Campaigns that improve over time because they are measured and corrected.
Why IMPERA
We take care of what happens after the click: site speed, forms, checkout and cookie consent. Many campaigns fail on the website, not in the ad, so we audit both.
How we work
A clear method, from idea to results
We analyse your business, your market and your numbers.
We shape the solution with measurable goals.
We develop and deploy in phases.
We analyse results and keep optimising.
Related case studies
La Family Shop
International online shop for families sending goods to Cuba: web, apps, SEO, ads and automation.
Read the case →WEB DEVELOPMENT AND LOCAL SEOVentanas Benpau
Window manufacturer and installer in Madrid: new website, online configurator, customer portals and local SEO.
Read the case →Frequently asked questions about digital marketing and advertising
How much should I invest in online advertising?
It depends on the sector and goal. To start getting useful data, small businesses usually begin with a few hundred euros a month in media, plus management. What matters is a budget that lets you learn and scale what works.
Is Google Ads or Meta Ads better?
Google captures people already searching for what you sell; Meta creates interest among people who do not know you yet. Service businesses often start with Google; online shops combine both plus retargeting.
How long until results show?
The first data arrives within days and the first optimisations in two to four weeks. A well-tuned campaign usually needs one to three months to stabilise.
How do you charge for campaign management?
With a management fee agreed in advance, separate from the ad spend, which goes straight to your own Google or Meta account. You always see where each euro goes.
Do you comply with privacy and cookie rules?
Yes. We configure cookie consent and Consent Mode signals so campaigns measure without breaking GDPR or cookie regulations.
Shall we talk about your project?
Tell us what you need and we will send you a clear proposal, with no commitment.
Request a proposal