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Practical guides on marketing, web, AI and SEO for companies
Clear articles with no fluff, written by the team that builds websites, shops, apps and campaigns every day.
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WooCommerce, Shopify or custom development: how to choose your online shop platform
A practical comparison of WooCommerce, Shopify and custom builds: costs, flexibility, maintenance and which kind of business each suits.
2 min · November 12, 2026 →WebCorporate website launch checklist: what to review before going live
A checklist before publishing a new website: content, SEO, speed, security, legal and measurement. Avoid the most common oversights.
2 min · November 12, 2026 →AI and automation12 tasks your company can automate today with AI and no-code tools
Concrete examples of repetitive processes that can be automated with artificial intelligence: invoices, email, reports, customer support and more.
2 min · November 12, 2026 →SEOSEO audit step by step: a checklist to review your website
A practical guide to auditing your website’s SEO: crawling, indexing, content, speed and links, with a checklist you can follow yourself.
3 min · November 12, 2026 →AdvertisingA sales funnel for service businesses: from ad to accepted quote
How to design a simple funnel for service companies: acquisition, landing page, follow-up and closing, with the metrics for each stage.
2 min · November 12, 2026 →EcommerceHow to recover abandoned carts: email, retargeting and checkout improvements
Practical strategies to reduce cart abandonment in an online shop: causes, recovery emails, retargeting and simplifying checkout.
2 min · November 12, 2026 →AdvertisingMeta Conversions API: what it is and why you should use it
How Meta’s Conversions API works, what problems it solves compared with the pixel and how to implement it while respecting consent.
2 min · November 12, 2026 →AdvertisingHow to measure the return on your Google and Meta advertising (CAC, ROAS and conversions)
Which metrics really matter in online advertising, how to set up conversions and how to tell whether a campaign is profitable.
3 min · November 12, 2026 →SEOLocation pages: how to rank a local business without duplicating content
How to create pages by city, neighbourhood or service that really rank: original content, real data and good structure, without falling into cloned content.
2 min · November 12, 2026 →SEOHow to internationalise your website: languages, hreflang and structure to rank in several countries
How to prepare a website for several countries and languages: URL structure, hreflang tags, adapted translation and common mistakes in international SEO.
2 min · November 12, 2026 →Legal and privacyGoogle Consent Mode v2: what it is and how to apply it on your website
A guide to Consent Mode v2: the four consent parameters, how it connects with your cookie banner and what changes in your measurement.
2 min · November 12, 2026 →Legal and privacyGDPR and your contact form: what to include to comply with the regulation
What a contact form must have to comply with GDPR: information to the user, legal basis, consent, retention and rights.
2 min · November 12, 2026 →EcommerceEcommerce SEO: how to structure categories, product pages and landing pages
A guide to ranking an online shop: architecture, categories, product pages, filters and content that attracts qualified traffic.
2 min · November 12, 2026 →WebCore Web Vitals: a practical guide to making your website load fast (LCP, INP and CLS)
What Core Web Vitals are, which values are considered good and how to improve loading, interactivity and visual stability on your website.
2 min · November 12, 2026 →AI and automationHow to build an AI assistant for your company without compromising your data security
What to consider when connecting an artificial intelligence assistant to your company’s systems: access, permissions, logging and privacy.
2 min · November 12, 2026 →Advertising8 common mistakes when launching Meta Ads campaigns (and how to avoid them)
Frequent mistakes in Facebook and Instagram campaigns: measurement, objectives, audiences, creatives and website. With tips to fix them.
2 min · November 12, 2026 →Want us to apply it in your company?
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