IMPERA360

Legal

What do I need to comply with GDPR and cookie rules on my website?

Short answer: You need to say who you are and what data you collect (legal notice and privacy policy), ask for consent before activating non-essential cookies and let people reject them as easily as accept them.

Essential elements

  • Legal notice: owner, address and contact details.
  • Privacy policy: what data you collect, for what purpose and for how long.
  • Cookie policy: which cookies you use and why.
  • Cookie banner: with options to accept, reject and configure.

Common mistakes

  • Loading Google Analytics or the Meta pixel before asking permission.
  • A prominent accept button with reject hidden away.
  • Copying legal texts from another company.

Cookies and advertising

You can keep measuring with Google’s Consent Mode and Meta’s Conversions API while respecting consent. It is a technical matter where we can help, but legal texts should always be validated with an adviser.

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