How do I choose a digital marketing agency?

Questions to ask

1. Can I see real case studies with concrete data?
2. How do you measure success beyond “likes”?
3. Will the ad accounts, domain and website be mine?
4. Who will work on my project?
5. What does the report look like and how often do I receive it?
6. Is there a minimum contract term?

Warning signs

• Promises of “first on Google” or guaranteed sales.
• Lack of transparency about how your ad budget is spent.
• Ad accounts in the agency’s name.
• Long contracts with no measurable results.

Large or small agency

A small agency usually offers direct contact and flexibility. A large one, structure and resources. What matters is that your project gets attention and that they understand your business.