IMPERA360

Marketing

How can I get customers online for my business?

Short answer: To get customers online you need a clear website that converts, visibility on Google (SEO and ads), a presence on the networks where your audience is, and a system to reply and follow up on every contact.

The four pillars

  1. A website that converts: clear message, fast and an obvious way to get in touch.
  2. Visibility: SEO to attract searches and advertising to accelerate.
  3. Trust: reviews, real case studies and active social media.
  4. Follow-up: reply quickly and automate the process.

Where to start depending on your business

  • Local service: Google profile, website with pages by area and Google Ads.
  • Online shop: optimised catalogue, Google Shopping and Meta with retargeting.
  • B2B: useful content, LinkedIn and email outreach.

Measure from day one

Record where each contact comes from. Without measurement you will not know which action brings customers and which only costs money.

Related questions

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