Ecommerce
Is it better to sell in my own online shop or on a marketplace like Amazon?
Short answer: A marketplace gives instant traffic in exchange for commissions and dependence; your own shop costs more to build but gives you control over brand, margins and customer data. The usual answer is to combine both.
Advantages and drawbacks
| Marketplace | Own shop | |
|---|---|---|
| Traffic | Immediate | You have to generate it |
| Commissions | High | Only the payment gateway |
| Brand and customer data | Belong to the platform | Are yours |
| Risk | Rule changes or account closure | Depends on your acquisition |
Recommended strategy
Use the marketplace for quick sales, and your own shop to build brand, retain customers and improve margins with advertising, SEO and email.
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