Advertising
A sales funnel for service businesses: from ad to accepted quote
How to design a simple funnel for service companies: acquisition, landing page, follow-up and closing, with the metrics for each stage.
2 min · November 12, 2026 →AdvertisingMeta Conversions API: what it is and why you should use it
How Meta’s Conversions API works, what problems it solves compared with the pixel and how to implement it while respecting consent.
2 min · November 12, 2026 →AdvertisingHow to measure the return on your Google and Meta advertising (CAC, ROAS and conversions)
Which metrics really matter in online advertising, how to set up conversions and how to tell whether a campaign is profitable.
3 min · November 12, 2026 →Advertising8 common mistakes when launching Meta Ads campaigns (and how to avoid them)
Frequent mistakes in Facebook and Instagram campaigns: measurement, objectives, audiences, creatives and website. With tips to fix them.
2 min · November 12, 2026 →Shall we talk about your project?
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