Software
What is the difference between an ERP and a CRM and which one does my company need?
Short answer: An ERP manages internal operations (purchasing, stock, invoicing, accounting); a CRM manages customer relationships and sales opportunities. Many companies need both, or a custom one if standard options do not fit.
Comparison
| ERP | CRM | |
|---|---|---|
| Focuses on | Operations and finance | Customers and sales |
| Example uses | Invoicing, inventory, purchasing | Contact tracking, opportunities, quotes |
| Who uses it | Administration, logistics, production | Sales and marketing |
When a custom one makes sense
If your way of working differs from your sector’s, if you need to integrate several systems or if standard tools force you into manual work. An alternative is to combine a standard system with custom modules.
How to decide
- Document your current processes.
- Identify the bottlenecks.
- Try standard tools before building.
- If they do not fit, develop only what is missing, in phases.
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