SEO
How do I appear in the answers of ChatGPT, Perplexity and other AI assistants?
Short answer: For AI assistants to cite your company you need clear question-and-answer content, structured data, a crawlable website, presence in trusted directories and mentions on other sites.
What AI assistants look for
Models prioritise clear, up-to-date sources that answer the question directly. A well-structured page with concrete answers is more likely to be cited.
What to do
- Write pages that answer one question each, with the answer at the start.
- Add structured data: organisation, services, FAQs.
- Allow AI search bots in robots.txt if you want to appear.
- Keep your company data consistent across your site and directories.
- Earn mentions and reviews on trusted sites.
- Publish real case studies with concrete data.
What not to expect
Nobody can guarantee an AI assistant will cite you. It is a consequence of being a useful, clear source, just like good SEO.
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