SEO
What is international SEO and how do I rank a website in several countries?
Short answer: International SEO prepares a website to rank in several countries and languages: a structure by language or country, hreflang tags, content adapted to each market and local links.
Choosing the structure
| Option | Example | Advantage |
|---|---|---|
| Language folders | mysite.com/es/, /en/ | Adds authority in a single domain |
| Subdomains | en.mysite.com | More technical separation |
| Country domains | mysite.es, mysite.fr | Strong local signal, but more cost and effort |
For most companies we recommend language folders on a single domain.
Hreflang tags
They tell Google which version corresponds to each language and country. They must be reciprocal between all versions and point to canonical URLs.
Translating is not adapting
An unreviewed machine translation loses nuance. Adapt examples, currency, expressions and real searches in each country (for example “presupuesto” in Spain and “cotización” in Mexico).
Local authority
Links, directories and mentions from each country strengthen Google’s trust in that market.
Related questions
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